Every screenshot and recording below is genuine, from stores and projects I've worked on — store builds, marketing analytics, and product research.
A Shopify store I set up, listed, and optimised — product listings, on-page SEO, and conversion-focused improvements. The dashboard shows cumulative sales passing $100K.
My contribution: Full store setup, product listings, on-page SEO, and ongoing store improvements.
$100K+
Total Sales
3 Months
Timeline
Grew a new Shopify store from zero to $83,629 in total sales within three months, using structured product listings and data-driven ad support.
My contribution: Store setup, structured product listings, and ad strategy support.
$83K+
Total Sales
90 Days
Timeline
A high-performing week for a Shopify store I managed — $6,501 across 138 orders at an 18.6% conversion rate, shown in the analytics screenshot.
My contribution: Store optimisation and conversion-focused product page work.
$6,501
Weekly Sales
18.6%
Conversion Rate
A travel accessories store taken from launch to $200,481 in total sales — store build, SEO, paid ads, and email flows all delivered as part of the project.
My contribution: Store build, product listings, on-page SEO, ad campaign preparation, email flows.
$200K+
Total Revenue
3 Months
Timeline
A live ad dashboard from campaign work I structured: $627 revenue on $104 spend at a 2.35x ROAS, with 14 purchases and a 2.35% CTR.
My contribution: Ad account restructure, creative research, and tracking setup.
2.35x
ROAS
2.35%
CTR
Store analytics showing $225,592 in total sales against $26,543 in ad spend — an 8.97 blended ROAS from combined store and campaign work.
My contribution: Store optimisation and campaign performance management.
$225K
Total Sales
8.97
ROAS
An email campaign sent to 178,169 recipients with a 65.97% open rate, 2.22% click rate, and $38,419 in attributed order revenue.
My contribution: Campaign planning, flow setup, and performance review.
65.97%
Open Rate
$38.4K
Revenue
A screen recording from my product research workflow — reviewing live store performance and sales data while evaluating product opportunities.
My contribution: My own research process, recorded while reviewing live store analytics.
Live Recording
Format
Product Research
Focus
The second part of the research walkthrough — continuing the live review of store data used to decide which products and offers to push.
My contribution: My own research process, recorded while reviewing live store analytics.
Live Recording
Format
Product Research
Focus
The long-term sales curve of a store built on research-led product selection — total sales passing $1.5M over the period shown in the dashboard.
My contribution: Product research and selection, store support, and campaign preparation.
$1.5M
Total Sales
Sustained Growth
Trend
Twelve campaigns from research-led ad work: $29,513.59 in total spend returning $101,052.27 in purchase value — an average 3.42x ROAS at a $38.38 cost per purchase.
My contribution: Product and creative research behind the campaigns, plus performance tracking.
3.42x
Avg ROAS
$101K
Purchase Value
A seven-day period totalling $281,709 in sales — up 95% on the previous week — after research-led product and campaign adjustments.
My contribution: Product research and performance tracking.
$281.7K
Weekly Sales
+95%
Growth
A two-month dashboard view: $204,739.6 in total sales, 3.34K orders, and a 5.63% conversion rate over the Mar 6 – Apr 30 period.
My contribution: Product research and ongoing store support.
$204.7K
Total Sales
5.63%
Conversion
Additional live-store snapshots from research work — a $133.3K month, a $62.4K day with 7.6K sessions, a $100.6K live-sales view, and a $10.4K daily trend.
My contribution: Product research, selection, and performance tracking across these stores.
4 Dashboards
Snapshots
Live Store Data
Focus
Behind every number is a strategy. Here's exactly how I approach e-commerce growth — challenge, plan, and outcome.
Shopify · Travel & Accessories · 3 Months
$200K+
Total Revenue
+4,200%
Growth
90 Days
Timeline
The client launched a travel accessories store with no brand recognition, zero traffic, and minimal ad budget. Their initial conversion rate was below 0.5% and they were struggling to get consistent daily orders. They needed a full growth strategy from the ground up.
Shopify · General E-Commerce · 6 Months
10,000
Total Orders
Shopify Award
Milestone
55+
Avg. Daily Orders
The client had a functional store but was stuck at under 30 orders per day with no clear path to scale. Fulfilment bottlenecks, poor supplier relationships, and unoptimised product listings were capping their growth. They wanted to break through to a high-volume operation.
Marketing · Paid Advertising · Ongoing
2.35x
ROAS
$104
Ad Spend
2.35%
CTR
The client was running ads with a scattered approach — no clear attribution, overlapping audiences, and an unprofitable ROAS of 0.8x. Every dollar spent on ads was losing money. They needed a structured paid media strategy that delivered consistent, measurable returns.
Shopify · Lifestyle Products · 90 Days
$163K+
Total Sales
2,310
Orders
+41%
Growth
Vanuca was an emerging lifestyle brand with a great product but poor store performance. Average order value was low, the site had a high bounce rate, and ad campaigns were not profitable. The client needed end-to-end management to turn the store into a revenue engine.
